April Fools’ Day falling on Easter Monday this year rather dampened most agents’ efforts at pulling the wool over peoples’ eyes, but not so in the case of Purplebricks.
Splashed all over ‘X’ (formerly Twitter) were an assortment of advertisements inviting the download of the firm’s new ‘BS detector‘.
Having led a sheltered existence we Googled ‘BS’ and were offered definitions that included ‘Bishop Suffragen’ and ‘Balance Sheet’, which we didn’t think was what PB had in mind.
We then alighted on a rather crude American abbreviation involving a male cow and its effluent and concluded this was the intended meaning.
Smelling a rat (at least, we think the smell was rat) we gingerly clicked the download button – only to be led to a steaming let-down.
Instead of finding a useful app that would sniff out the use of some actual estate agency BS terms such as ‘deceptively spacious’ or ‘boasting’, we arrived at a web page showing ‘Error 104’ – presumably a subtle reference to the day’s date – and no sign of the app.
So, rather disappointingly, it seems that the promised delivery of a BS detector was in fact, er, BS.
Daily news email from EYE
Enter your email below to receive the latest news each morning direct to your inbox.
