Swansea Building Society has renewed its partnership with Swansea City Football Club for the upcoming 2024/25 season.
As part of this agreement, Swansea Building Society will continue to serve as the back of shirt sponsor, showcasing its logo on the home and away kits.
In a change to what so far has been a four-year sponsorship deal with the Championship team, Swansea Building Society’s logo will appear slightly differently on the 2024/25 season away kit.
While allowing the Society’s colours of green and white to feature on the home shirt, a colour change will appear on the away shirt to provide a fully immersive kit.
The logo will be greyscale on the away shirt, aligning with the overall kit design and matching the new colour scheme adopted by all logos and sponsors.
Notably, the executive lounge at the Swansea.com stadium was renamed the Swansea Building Society lounge in recognition of this collaboration.
Swansea Building Society has a long history of serving the South Wales area, offering a range of savings and mortgage products since its founding as a mutual in 1923. With its headquarters in Swansea and branch offices in Mumbles, Carmarthen, and Cowbridge, Swansea Building Society has become an integral part of the community.
Alun Williams, chief executive of Swansea Building Society, said: “Our longstanding partnership with the club highlights our shared dedication to the Swansea community. This year, with the new colours on the away kit, we continue to reflect our innovative spirit and commitment to the club’s success. We look forward to another exciting season and wish the team all the best on and off the field.”
Lee Merrells, head of partnerships at Swansea City AFC, added: “Their [Swansea Building Society’s] ongoing support is invaluable to us, and their presence on our kits exemplifies the strong bond between the club and the community. The updated colours for the away shirts not only enhance the overall design but also demonstrate our collaborative efforts to bring fresh and cohesive aesthetics to our fans. We are excited about the season ahead and the continued success of our partnership with Swansea Building Society.”
