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LandAid seek four target areas for place-based initiatives in new strategy | Property Week

Mark Helprin by Mark Helprin
June 28, 2024
in Real Estate
LandAid seek four target areas for place-based initiatives in new strategy | Property Week
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Property industry charity LandAid has launched a five-year strategy targeting four key areas to help test new place-based initiatives, as it aims to support 10,000 young people at risk of homelessness.

The strategy aims to create £150m of social value in partnership with the property industry and increase access to homes for 5,500 young people.

As part of the strategy, the firm aims to build up knowledge of place-based impact in partnership with industry.

In the first year of the strategy, LandAid will aim to research, design and test initial place-based criteria and engagement methodologies, with at least four key target areas selected as pilot and learning sites.

Over years two to five of the plan, it will roll out its place-based strategy across more areas, including those where it has regional & national boards.

Other new elements of the strategy include developing skills and access for industry jobs for 1,000 younger people, so they are better able to sustain a home.

LandAid chief executive Paul Morrish said: “This strategy sets out a route map for LandAid and our property industry supporters to broaden our response to the needs of young people, test new approaches to targeted, local collaboration, and use the evidence we gather to improve outcomes for young people.

“It is designed to have an impact on and change the lives of at least 10,000 young people. It is the product of careful discussion with our supporters and charity partners, of thorough research and hard work, and I would like to thank everyone who has helped to produce it.”

LandAid has so far awarded grants providing over 1,000 bedspaces for young people, which in turn supported 2,000 young people find a home. The value of services and products it has so far brokered for its existing charity partners and young people has exceeded £4m.



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