Zoopla launches new marketing platform to promote its services – London Wallet

Zoopla is attempting to build a closer relationship with agents through a new forum called ‘Bricks and Chatter’ that it hopes will encourage greater interaction with the portal, allowing it to push its products and increase revenue.

The new monthly newsletter and free online community for Zoopla customers will allow agents and housebuilders to keep up-to-date on the latest product developments and news from the portal.

The monthly round-up newsletter aims to provide a fresh take on all things property. It contains a ‘5 questions with’ segment which interviews an agent and housebuilder each month as well as a round-up of Zoopla & industry news and exclusive insights from Zoopla’s Research & Insights team.

Zoopla’s ‘Bricks and Chatter’, which is currently in beta, will provide a forum for property conversations for Zoopla customers. Agents who join ‘Bricks and Chatter’ will receive access to exclusive insight and content, exclusive competitions and giveaways, as well as Q&As with Zoopla experts including Nikki Cole, director of national sales, and Richard Donnell, executive director of research & insight.

Alex Rose, director of corporate agency and new homes at Zoopla said: “We’re very pleased to introduce these extra touchpoints with Zoopla agents and housebuilders, many of whom have a real appetite for our data and insights. Both our newsletter and community provide agents with the opportunity to easily keep up to date with all things property news, and get exclusive insights on the latest at Zoopla.”