Stellantis-backed Leapmotor unveils B10 SUV to be sold globally and priced between $14K and 21K

Less than a month after initially teasing a camouflaged version of its new, all-electric B10 SUV, Leapmotor and joint venture partner Stellantis have officially unveiled the latest model in Paris before it goes on sale globally at an enticing starting price between $14,000 and $21,000.

The B10 SUV is the latest BEV from Zhejiang Leapmotor Technology Co., Ltd., better known as Leapmotor, a publicly traded EV automaker in China founded in 2015. We’ve covered the company more extensively the past year after Stellantis took a $1.6 billion stake in it in October 2023 before forming a joint venture to sell its vehicles in Europe.

This past March, the JV was approved as Leapmotor International, giving Stellantis exclusive rights to build and sell its new partner’s EVs outside China. By June, Stellantis had already begun production of the Leapmotor T03 in Europe before officially launching alongside the C10 last month.

In September, Leapmotor began teasing its next generation of all-electric SUV, the B10, which will be sold globally in markets including China and Europe. At that time, Leapmotor shared that it would officially unveil the new SUV to the public at the annual Paris Motor Show in October.

Earlier today, the Chinese automaker and its European JV partner pulled the sheet off the B10, which, based on its targeted pricing, could sell quite well globally.

Leapmotor B10 kicks off a new line of B-Series BEVs

As promised, Leapmotor International unveiled the B10 SUV to the crowds at the Paris Motor Show this week. The SUV is the first in Leapmotor’s new line of B-Series EVs, built atop the automaker’s new LEAP 3.5 architecture that enables “advanced smart technologies, ADAS systems, and customizable digital cockpit, designed for tech-savvy and eco-conscious consumers.”

Lame Duck Stellantis CEO Carlos Tavares was on stage with Leapmotor founder Zhu Jiangming during the unveiling, marking a milestone as the Chinese automaker’s first model design specifically for the global market. The joint venture has promised to deliver several additional B-Series models overseas by next year. Leapmotor International CEO Tianshu Xin spoke during the event:

Leapmotor International may be a start-up, but it’s a start-up with two incredibly strong parents. One brings innovation and competitive pricing to the table, while the other—through our partnership with Stellantis—offers powerful global resources and an unmatched service infrastructure. Together, we are able to offer consumers products like the B10, which combine cutting-edge technology with affordability.

Before the Leapmotor B10 hits the market in Europe, it will become available to customers in China. Per CnEVpost, the Chinese automaker is targeting starting pricing between RMB 100,000 ($14,110) and RMB 150,000 ($21,160). Those prices should be higher in Europe, especially with the recently proposed tariffs taking effect on Chinese-built EVs.

Per Leapmotor, the B10 was designed to target “younger consumers seeking a vehicle that offers not only advanced technology and connectivity but also strong environmental credentials at a competitive price” and marks a milestone in Europe as the automaker looks to expand quickly.

Leapmotor began sales in Europe on September 23, 2024, and at the time, it had already established 200 dealers across 13 countries. The automaker shared plans to expand that footprint to 500 sales points in Europe by the end of 2025.