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Rightmove, the UK’s largest property platform, has launched the next phase of its brand advertising campaign, ‘If they can find it, so can you.’
The multi-channel campaign will appear in prime-time TV slots, and across digital, social, and outdoor advertising, to help drive people to agents’ brands and properties on Rightmove.
‘If they can find it, so can you’ communicates that, with the UK’s largest choice of homes, everyone can find a home that fits their unique requirements, according to the portal’s marketing team.
Rightmove says the campaign aims to deliver even more significant outcomes for agents.
New creative additions include outdoor posters tapping into cultural moments that demonstrate the wide range of properties on the Rightmove platform.
‘If they can find it, so can you’ is the next iteration of Rightmove’s Believe It brand platform which launched in 2023, giving everyone the belief that they can make their move.
Rightmove’s chief marketing officer, Matt Bushby, said: “’If they can find it, so can you’ is all about showing that no matter how unique your requirements are, you’ll be able to find a listing that meets those requirements on Rightmove.
“We’re investing in both our own channels and external marketing channels to deliver that message to multiple audiences and across various life moments, driving more value for our partners. The campaign is timed to keep home-moving in the minds of potential buyers and sellers following the stamp duty changes, and as the busy Spring season turns into Summer.”
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