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Honda is entering the affordable EV game with this funky new electric car

Robert Frost by Robert Frost
June 17, 2025
in Industries
Honda is entering the affordable EV game with this funky new electric car
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Another entry-level electric car is on the way. The Honda Super EV Concept may look a bit funky, but it could be the automaker’s next big hit at an affordable price.

Is Honda launching an affordable EV?

We will get our first full look at the funky new Super EV Concept at the 2025 Goodwood Festival of Speed in West Sussex, England, next month.

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The concept will make its global debut during the event, previewing a “new, small-size” electric vehicle. Despite its compact size, the company promises that it will be fun to drive, with an experience that is “unique to Honda.”

Designed as an A-segment electric SUV, Honda says the affordable EV offers an “uplifting, heart-pounding driving experience.”

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The company is already testing prototypes in the UK. Although Honda confirmed plans to launch a production model in the future, it didn’t specify a date or offer any other technical details.

Honda will also use the event to hold the European premiere of the electric 0 Series SUV. Earlier this year, we got a look at the upcoming electric SUV (also a bit funky looking) after a prototype was showcased at a Formula One event in Tokyo.

Honda-affordable-EV
Honda Super EV Concept (Source: Honda)

You can see Honda is using the same purple camouflage used for the 0 Series electric SUV to disguise it. The Super EV Concept looks like a futuristic successor to the Honda e. However, with a new EV platform, batteries, and motor, Honda’s new models look to be a significant upgrade.

The new EV SUV will be one of seven new electric vehicles Honda plans to launch by 2030. A production version of the Super EV concept is expected to join it.

Honda-new-electric-SUV
Honda 0 electric SUV hits the road for the first time (Source: Honda)

The new Super EV Concept will make its official debut, climbing the 1.16-mile (1.856 km) hill course at Goodwood FOS, which runs from July 10 to July 13.

Will Honda launch its new entry-level EV in the US? According to a Nikkei report earlier this year, Honda plans to launch an affordable EV, priced under $30,000 in the US, following the 0 Series electric SUV and sedan.

We’ll have to wait until closer to launch for confirmation. Check back soon for more info. We’ll keep you updated with the latest.

FTC: We use income earning auto affiliate links. More.



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