“We have a long-standing relationship with the Middletons, because it was Carole Middleton’s Party Pieces that first helped us expand into the UK,” she tells me over Zoom from her Cheltenham office, where the brand is now based. “And, in turn, we were the brand that really elevated Party Pieces, because before us, there wasn’t anything in the market that was as fun and stylish. Prince George even had our Peter Rabbit collection for his first birthday. So, Meri Meri was used by the royal family long before Meghan. Because, really, who else are they going to use?”
