Jitty, the recently launched AI-driven home-buying agent, is on track to surpass half a million property searches this month, having achieved 25 per cent month-on-month growth since launch – all with zero acquisition spend.
In addition, Jitty reports that 75% of people browsing the platform use AI-powered natural language search – a tool available on Jitty – over using old-style filters when looking for their property.
Backed by REA Group and Gradient Ventures (Google’s AI fund), Jitty offers an AI-driven, image-first experience that lets buyers describe what they want – from architectural style to lifestyle preferences – and see matching homes instantly. Its technology combines large language models (LLMs), natural language search, and computer vision to deliver a search platform.
“We’re seeing incredible interest from buyers who want a smarter, simpler, and more natural way to search for homes,” said Graham Paterson, CEO and co-founder of Jitty. “The fact that our growth has been entirely organic – with zero acquisition spend shows how much people love the experience. The site has truly gone viral.”
He added: “Rightmove’s downfall was always going to be its complacency. For too long, it has relied on outdated tech and rising agent fees rather than innovating for the buyer. The property world is moving on – people expect intelligent, conversational, AI-powered tools that understand their intent. Rightmove is now admitting that AI is the future, and the markets have clearly stated that they don’t think Rightmove is a major player in that future.”
