Councils urged to improve relations with agents and landlords to boost housing stock – London Wallet

A growing number of local authorities are adopting Selective Licensing schemes as part of wider regulatory measures imposed on private landlords. But Nathan Emerson, CEO of Propertymark, argues that the increasing reliance on licensing is not the most effective way to boost local housing stock in the private rented sector.

Under Selective Licensing, landlords in designated areas must obtain a licence before they can legally let out a property. While councils say the schemes help improve standards and tackle poor management practices, Emerson believes the approach can be resource-heavy and may inadvertently reduce rental supply.

He says local authorities would be better served by building stronger, cooperative relationships with letting agents and landlords, rather than imposing additional licensing requirements. According to Emerson, closer collaboration would encourage investment, support compliance, and ultimately help increase the availability of homes in the private rented sector.

Emerson’s comments come amid growing debate about how councils can balance tenant protection with the urgent need to strengthen housing supply.

He said: “We believe that licensing is not the best method when looking to improve housing stock within the private rented sector. Instead of this, authorities should adopt a collaborative approach, building better relationships with letting agents, landlords, professional bodies, and public services to tackle issues within the sector.

“However, Selective Licensing is becoming increasingly common, and landlords must stay ahead of their responsibilities. Failure to comply can have serious consequences, but with the right guidance and the support of a professional, regulated letting agent, landlords can navigate the process smoothly and confidently.”

Many letting agents now offer selective licensing as an additional service, but Emerson believes that landlords should ensure:

+ The agent is Propertymark Protected and regulated. You can check if an agent is regulated with Propertymark.

+ The service includes full preparation and submission of the licence application.

+ The agent will manage ongoing compliance, not just the initial application.

+ Any additional costs are transparent and formally agreed.

+ You remain aware that as the landlord, you are ultimately responsible, even when an agent submits the application on your behalf.

“Propertymark encourages all landlords to undertake due diligence and seek qualified advice whenever licensing schemes are introduced or updated in their area,” he added.