Sales of the ultra-fast Xiaomi SU7 Ultra have ultra-plummeted to under 50 units

The ultra-fast Xiaomi SU7 Ultra made enough headlines with its astonishing 0-60 sprints and record Nürburgring lap times to drum up around 3,000 sales per month – but the good times seem to have come to an end, and Xiaomi sold just 45 units in December.

It’s hard to overestimate how much digital ink was used telling the story of Xiaomi’s world-beating, supercar-baiting SU7 Ultra hyper sedan. It was fast, looked like a better-looking version of a Porsche Taycan, and – at just 529,900 yuan (~75,000 USD) – it was relatively cheap for a 1,548 hp, 217 mph EV. The SU7 was so good, in fact, it’s rumored that Ferrari bought one to benchmark it against its own upcoming, first-ever electric car.

So, what happened?

Too much hype

Almost from the start, the SU7 Ultra was a victim of its own hype. After it launched with more than 1500 Plaid-pounding horsepower, early takers were disappointed to learn that the SU7 they were allowed to buy had been neutered by the safety nannies to the tune of nearly 650 hp. (!)

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Eventually, there was enough public outcry to force Xiaomi to restore the car’s power – but the hiccups didn’t end there. Claims that the aggressive ducted hood and front splitter design weren’t functional, doors that failed to open in an accident, and demands for additional payments after initial deposits had been made sullied the experience and dimmed the car’s initial hype.

What’s more, a car like this will almost always be a niche product – especially in China, where “new” almost automatically means “better” to young buyers. In that context, the car actually sold incredibly well, significantly surpassing its initial target of 10,000 units.

Additionally, the “base” Xiaomi SU7 is selling well. Well enough, in fact, to have outsold the Tesla Model 3 in its home market, with Xiaomi delivering 258,164 copies of its SU7 sedan in 2025 compared to “just” 200,361 for the Tesla Model 3, according to data from the China Passenger Car Association (CPCA).

Looking ahead, CarNewsChina reports that Xiaomi CEO Lei Jun unveiled an ambitious sales target of 550,000 units for the fledgling car brand 2026. “Given the current product structure, demand in the household vehicle market remains the absolute mainstream,” reads the report. “Consequently, the SU7 Ultra, as a niche model in the high-performance segment, has not had a substantial impact on Xiaomi Auto’s overall sales trajectory, which continues its strong upward momentum.”

Maybe so, but with fewer than 50 takers in December, I wouldn’t be surprised to learn that the ultra-capable SU7 Ultra wasn’t long for this world.

SOURCE | IMAGES: Xiaomi, via CarNewsChina.

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