Housebuilder Persimmon Homes has signed a new three-year partnership with online property platform Zoopla and will continue list all of its developments through the portal.
Persimmon said it would continue to use the site to boost its brand awareness and leverage Zoopla’s platform to drive more buyer enquiries.
Persimmon benefited from a 46% increase in new home buyer enquiries via Zoopla in H2 2025, compared with the same period the year before.
The housebuilder will also continue to use gateway adverts, which it said were viewed 63 million times by visitors to the Zoopla website in 2025.
Ed McCoy, group sales director at Persimmon said: “Zoopla’s investment into growing lead quality has demonstrated their commitment to the new homes industry and we’re delighted to extend our long-standing partnership.
“We’re also pleased by the return on investment delivered by their products. In 2025, we became the lead partner of gateway ads and saw fantastic results from this investment in brand promotion to Zoopla’s home buying audiences.
“We look forward to building on this partnership in the years to come and continuing to test and develop new products together.”
Zoopla commercial director Alex Rose added: “This long-term partnership with Persimmon is a strong endorsement of the return on investment and innovation Zoopla delivers for new homes developers.
“By consistently driving market-leading conversion rates and high-quality buyer leads, we’re helping homebuilders maximise demand across their developments and ultimately grow their business.
“This partnership demonstrates that we have much more to offer beyond listing products. Our audience- targeting products allow builders more options and flexibility in how they target new home buyers, while achieving a strong return on investment from their marketing spend.”
Last year, Zoopla bolstered its leadership team with the appointment of Paul Whitehead as chief executive officer and Sam Fletcher as chief finance officer.
