The launch of a new valuation product, along with AI updates to Rightmove’s existing tools, drove a 50% increase in valuation leads for agents in January 2026 compared with the same month in 2025, the portal reports.
The Online Agent Valuation product, introduced at the end of last year, connects agents with home-movers who prefer an initial online valuation before an in-person visit. It is part of a suite of tools updated in 2025, including an AI-powered writing feature that generates personalised responses, helping agents manage leads more efficiently.
David Anderson, Director at Rightmove, said: “We’ve been focusing on developing new valuation products and upgrading existing ones based on agent feedback, to enable them to win more instructions in efficient and effective ways.
“We’ve also been implementing AI solutions where we identify that they can enhance products and drive more value for agents, such as speeding up manual processes and better predicting potential sellers to lead to greater conversions.”
Rightmove’s valuation suite offers a range of tools designed to help agents identify and engage potential sellers.
Rightmove Discover uses AI to predict when homeowners might be ready to sell, allowing agents to reach them earlier.
Opportunity Manager provides an interactive dashboard that prioritises prospective vendor leads, with recent AI enhancements improving prediction accuracy and expanding the pool of potential sellers.
Local Valuation Alert, the longest-established product, notifies agents when homeowners are considering selling so they can offer in-person valuations.
Best Price Guide enables agents to quickly create and share detailed digital valuation reports using millions of live and historic property data points, while Premium Price Guide adds more data and real-time alerts when reports are viewed.
Instant Valuation provides homeowners with an initial property estimate before engaging a local agent, drawing on Rightmove data and official land registry sources in Scotland and England.
Earlier this month, Zoopla reported a 30% year-on-year increase in valuation leads to agents in January, reaching its highest monthly total to date.
The property portal attributed the rise to higher homeowner engagement and recent marketing activity aimed at encouraging sellers to request valuations.
Zoopla said valuation leads increased across all regions, with above-average growth recorded in Scotland, the East of England, the South East, South West and North West.
The company also pointed to survey data suggesting around one in five consumers expect to buy a home within the next two years, which it said indicates continued demand in the market.
