OnTheMarket (OTM) has extended its radio campaign on talkSPORT, and will be the exclusive airtime partner of the Premier League football matches on the station from now until the end of May.
Its 30-second radio advert will play around every Premier League match on talkSPORT during the entire 2023/2024 football season, with more than 100 matches set to be broadcast across talkSPORT online, via their app and radio station.
As part of the sponsorship package, OTM will be promoted in five advertorial slots per live Premier League game across the season as part of its marketing push for this year.
The portal says it will focus on promoting its instant online valuation tool to encourage listeners to get a valuation and a no-obligation agent valuation from a range of selected local agents if they wish.
Jason Tebb, CEO of OTM, commented: “I’m delighted to be continuing our relationship with talkSPORT as one of their Premier League airtime partners for the new football season. I know many of our agent customers enjoy listening to the radio station between viewings, so it’s incredibly exciting to be promoting their portal across a channel they themselves are engaged with alongside millions of sports fans.
“We are continuing our efforts to build awareness of our instant online valuation tool as part of our ongoing consumer engagement strategy to attract serious property seekers to our site and connect them with our agents. Our continued association with talkSPORT is an integral part of our efforts.”
James Roberts, head of business development at talkSPORT, said: “talkSPORT are delighted to continue partnering with OnTheMarket.com for the fourth consecutive year. The Premier League is the biggest domestic league in world football and we are delighted to be putting OnTheMarket.com at the heart of our action again.
“This season talkSPORT will deliver over 100 exclusive live commentaries of The Premier League, reaching over seven million football loving adults across the UK. With all of the pre-match build up, live commentaries and post-match analysis, talKSPORT really is the home of football.”
