Alto, the CRM software for estate agents, reports that it has delivered its best-ever first half of the year – surpassing its previous high by 14% – and has followed it up with its second-strongest Q2 on record.
The company’s performance in H1 2025 includes a 22% increase in Monthly Recurring Revenue (MRR) compared to the same period in 2024 – reflecting continued momentum and rising demand for Alto’s platform.
Alto is used by more than 6,000 agents, making it one of the most widely used CRMs in the UK property sector.
“This has been an outstanding first half,” said Nick Shaw, chief revenue officer at Alto. “We’ve exceeded every previous benchmark for new business, brought more agents onto the platform than ever before, and seen strong growth across both deal volume and value.”
Alto Software Group (ASG), formerly the software division of Houseful, officially launched as a standalone brand in January this year, bringing together Alto, Jupix, Expert Agent, CFP, and Yourkeys under one corporate identity.
ASG, which introduced more than 100 updates across its platforms last year, says that it remains committed to delivering cutting-edge technology solutions tailored for estate agents.
Major advancements to Alto, ASG’s flagship product, include:
+ Property Valuation Reports: Helping agents win more instructions with powerful data-driven insights.
+ Enhanced Mobile Functionality: Enabling agents to manage viewings, follow-ups, and contacts, and providing property valuation tools
+ Expanded API Capabilities: Boosting integration potential for seamless workflows.
+ Sales Progression Enhancements: Revolutionising transaction management with integrated conveyancers and real-time milestone updates.
+ New Reporting Solutions: Including dedicated dashboards for sales, lettings, and applicants.
+ Launch of a Referrals Platform: Streamlining payment collection and distribution, generating revenue for agents while reducing administrative burden.
+ Automated Void Management: Simplifying the handling of utility switches during void periods.
+ NTS Data Capture: Integrated through a new vendor experience.
+ AI generated property descriptions: To create enticing listing descriptions, in one click.
