Amazon dropping several of its in-house brands: WSJ

Amazon.com Inc.
AMZN,
+0.27%
is reportedly getting rid of most of its clothing brands as a way of shoring up its profit and avoiding antitrust scrutiny, according to a report Thursday. Amazon plans to eliminate 27 out of its 30 in-house clothing brands, including Lark & Ro, Daily Ritual and Goodthreads, the Wall Street Journal reported, citing people with knowledge of the plans. The company also plans to phase out its private-label furniture brands like Rivet and Stone & Beam, according to the Journal.