As digitalisation affects billions, the business world seeks the most effective ways to reach their target audiences and potential customers online. With its public relations (PR) services packages, which include media collaborations and a newswire services, B2Press acts as a bridge between consumers and brands, strengthening their PR strategies with its press release distribution service.
Just like the ever-changing dynamics of physical life, digital environments remain a playground where businesses need to create their own social circles. In such a vast universe with 5.44 billion users, it is critical for brands to reach the right target audience with the right content to grow, gain a competitive advantage, and build their community. The editor team capable of penning these contents and the connections to deliver them to their communities are provided by Online PR Service B2Press!
Press releases are serviced in more than 50 countries
With its PR packages, including media collaborations, B2Press acts as a bridge between consumers and brands and supports the PR strategies of brands through its press release distribution service. Offering PR services with a “pay-as-you-go” model, the online PR service helps those who want to appear in online media with their news – including industry news – by distributing press releases prepared in 24 languages in over 50 countries. While maintaining their own media contacts, it allows corporate PR teams to benefit from B2Press’s extensive media collaborations and strong content expertise. By ensuring original, newsworthy content appearing on the most-visited news portals, it contributes to brands’ online visibility and makes their success traceable with news reporting.
Spreading brand ideas, activities, and PR strategies with targeted news distribution
As a PR service tailored to specific needs, B2Press, operating from its offices in the Netherlands, Athens, and Türkiye, supports brands’ communication efforts through media collaborations with its targeted news distribution service, contributing to their Search Engine Optimization (SEO). By increasing brands’ recognition through media outreach on the most-visited news portals, it allows them to position themselves as experts in their industries. It also contributes to investor relations by ensuring small investors are informed about developments related to public companies through market updates or financial news distribution. How does this happen?
B2Press manages the end-to-end process of press release writing, press release distribution service, and news reporting within the scope of its PR services. While prioritizing conveying information about a current issue to journalists, it facilitates the announcement of companies’ newsworthy ideas, industry news, corporate activities, strategies, and developments to both online media and their target audiences. It enables brands to make their names heard worldwide without paying high fees or fixed monthly charges and without putting in extra effort.
Companies strengthen their digital assets with press releases
Online PR Service B2Press, which strengthens the digital assets of companies from every industry and scales with press releases, contacts brands after receiving requests through its website. It listens to the online media expectations of its clients and offers PR packages that meet their needs. The briefs provided by brands selecting a suitable package are left to the skilled pens of its experienced editors. The B2Press editor team with a journalism background conducts research within the scope of the brief for finding newsworthy topics and press release writing, and makes it ready for press release distribution. Press releases that are delivered to targeted media contacts and distributed through newswire services – including the industry trade press – meet digital users.
Measuring the impact of press release distribution
Thanks to media collaborations, B2Press can distribute press releases in 24 different languages in over 50 countries worldwide, measure the impact of media outreach with media monitoring, and news reporting. With its daily, weekly, and monthly press coverage reports, it presents a comprehensive analysis of the press releases with concrete arguments. The online PR service, which offers news reporting as a separate service for brands that want to be informed about their competitors and ecosystem, allows the impact of press releases between the media and the target audience to be converted into data with this reporting system.
Reports include many parameters, from the media outlets that reach the most readers to the visibility duration on the homepage, from potential readership rates to advertising equivalents. Therefore, they help brands develop strategies to take a proactive stance against situations they may encounter in the future, and understand how to strengthen their image and reputation in the eyes of the press.
Storytelling products and services with advertorial content
In today’s digital environment, where internet users are exposed to a lot of data pollution in the vast media pool, and while trying to find ways to reach accurate information, brands conducting advertising campaigns with high budgets also look for efficient ways to reach their target audiences reliably and cost-effectively. At this point, B2Press, which acts as a bridge between consumers and brands, goes beyond the traditional advertising approach. It ensures that brands’ products and services are featured on high-traffic sites with advertorial content that turns them into stories. Instead of plain text written in a didactic manner, it writes the content in a technique that creates a richer and emotional connection for consumers. This facilitates brands in creating a loyalty bond with their existing customers and reaching potential audiences.
Supporting communication efforts with the “digital content service”
B2Press also offers comprehensive services with its Digital Content Service B2Press Plus for those who want to strengthen their digital marketing and PR efforts with different strategies. It nourishes brands’ communication efforts multidimensionally with website content, product and marketing texts, whitepapers, trend analyses, video scripts, company profiles and corporate presentations.
Stating that they create a two-way communication model by ensuring uninterrupted information flow between consumers and brands with both services, B2Press Co-Founder Ediz Tokabaş summarizes their business model. He said: “In a period where the traditional methods of PR agencies have lost their validity, we brought a fresh breath to our industry with the service model we implemented. We created a new generation system where B2B or B2C brands can carry out PR efforts without a fixed monthly fee or annual commitment. We placed press releases, the favorite of online media, at the center of the ‘pay-as-you-go’ model.
“No matter if it’s a startup, SME, or large enterprise, we ensure that brands achieve visibility through the online press and reach their target audiences and potential customers. We provide press release writing services that can be localized in 24 languages and served on the most-followed news portals not only in Türkiye but also in the different regions of the world. Thus, we enable brands to reach their target audiences and rank high in search engines at minimal costs.”
“We offer press release services as a package”
Listing the prominent features of the press release distribution service, B2Press Co-Founder Ediz Tokabaş added: “The press release distribution service is positioned as one of the most effective PR efforts due to its cost-effective structure, speed in reaching the target audience, advertising equivalent, contribution to the branding process, and being a sustainable effort. With our next-gen PR service initiative, we contribute to the awareness, trust, image, prestige, earnings, and visibility of individuals, institutions, or organizations. We offer the press communication service as a package, which can be obtained from a PR agency at high costs. With the ‘pay-as-you-go’ model we introduced in a period where utilizing limited resources in multiple ways is essential, we become the voice of brands that want to reach their target audience.”
