An earlier version of this story contained two references to the Erica program that had an incorrect name.
Bank of America Corp.
BAC,
said Thursday its artificial intelligence (AI) virtual assistant called Erica has engaged with more than 37 million clients via 1.5 billion-plus interactions since its launch in June, 2018. In 2023, client engagement with Erica has risen 35% over the year-ago period to more than 333 million times. “It took four years to reach the first billion interactions, but client engagement with Erica is accelerating, and it will easily exceed 2 billion within a few months,” said David Tyrie, Bank of America chief digital officer and chief marketing officer.
