Best baby and kids’ toy deals in the Amazon Prime Day 2023 sale

What’s more, figuring out how to budget for all these new items once you’ve decided to have a child, or likewise when your kids have somehow sprouted overnight and outgrown all of their clothes and toys, is no easy task.

The answer? Amazon Prime Day.

If we were to guess, we’d say that Amazon has already been the go-to destination for most parents and carers when it comes to bargains on all things kids-related. With speedy next-day delivery, fantastic multi-buy offers and consistent sale prices, it is no wonder that the majority of us flock to the wondrous online retailer. But what if we were to tell you it gets even better?

What is Amazon Prime Day?

Exclusive to Prime members, Amazon Prime Day is the one of the biggest sales extravaganza of the year. Despite the singular name, this period of jaw-dropping sales is likely to span a 48-hour period, during which you can expect mammoth price drops across the board. Whether you’re in the market for a new pram or cot, or are simply in need of a baby supply restock, you’ll be hard-pressed to find any items that aren’t heavily discounted.

When is Amazon Prime Day 2023?

The dates have been revealed! Amazon Prime Day will take place this year on July 11 and 12.

How to take part in Amazon Prime Day

If you’d like to get in on Amazon Prime Day, it’ll come as no surprise that you have to be an Amazon Prime member.

For the entirely uninitiated, signing up for Amazon Prime doesn’t just mean you get to access the sale. You’ll also get unlimited next-day delivery as well as the exclusive streaming service, Prime Video. What’s more, you’ll also get same-day delivery with Amazon Fresh, Amazon Music, early access to new Kindle releases, and a wonderfully convenient Try Before you Buy service.

Sign up to a 30-day free trial for Prime here.

What kind of deals on kids’ essentials can we expect?

In the Amazon Prime Day sale of October 2022, we saw some whopping price drops across brands such as Mamas & Papas, Graco, Bright Stars, Tommee Tippee, Philips and more.

Are there any deals on kids’ essentials now?

See the best deals to shop on kids’ essentials and toys right now below