The days of watches simply telling the time are long gone.
Now these unassuming pieces of wrist candy can do it all, from announcing texts to checking the weather, playing music and, that most modern of British preoccupations, tracking our daily step count.
Some may say having all this information on your wrist is, in fact, a step too far, but we reckon it’s better to know. How can you possibly expect to rectify it otherwise?
The thing is, these timepieces are considerably more expensive than their analogue predecessors. Typically costing in the top end of three figures, all these bells and whistles come at a price. Apart from one magical weekend in late November when the shopping rulebook goes straight out of the window. That’s right, we’re talking Black Friday.
Top Black Friday smartwatch deals
Need a smartwatch this second? Find the best deals available now below
Why you can trust ES Best’s Black Friday coverage
With Christmas on the way and many of us still feeling the cost-of-living pinch, we know it’s never been more essential to get the most for your money.
Here at ES Best, we have been shouting ourselves hoarse about the best Black Friday deals for years, not only penning curated lists to make shopping deals even simpler but also running a Live Blog over the whole weekend so you won’t miss a single second of juicy discount news. We’re selective in our deal choices and will only bring you news on products that are truly worth your hard-earned money.
What smartwatch deals are there this year?
If you’re not rubbing your hands with glee yet, you should be. Smartwatches are some of the tech that see the biggest discounts with big names tripping over themselves to get a piece of the action. We’re talking Apple, Samsung, Google, Garmin, Fitbit and more taking out their discount scissors and making incredible cuts.
Some watches are simple trackers, recording daily activity, while others can answer calls and texts, make payments and even keep an eye on your cardiovascular health, meaning a smartwatch is a brilliant addition to your suite of personal tech.
With Black Friday scheduled in such close proximity to Christmas, smartwatches are an excellent gift idea for any member of the family.
When is Black Friday 2024?
The biggest, flashiest sale of the year is always held on the last weekend of November. This year, that began on November 29.
When does Black Friday end?
The deals confetti cannon keeps firing all weekend, rounding up on Cyber Monday, the day to pounce on all things tech – think headphones, laptops, TVs, cameras, smartwatches and more.
This year, Cyber Monday falls on December 2.
Why is it called Black Friday?
The American import came to be from the middle of the last century, when retailers threw massive sales after Thanksgiving, hoping to draw in families with heavily discounted wares. The idea caught on across the Atlantic – because who doesn’t adore a bargain? – and Black Friday is a shopping event that British bargain hunters now look forward to with relish.
