Dodge Charger. Ford Lightning. Some historic car names are just begging to be brought back as new-age electric vehicles, but the best one has always been the Buick Electra – and now, it’s back. Meet the all-new Buick ELECTRA GS concept.
It’s hard to draw a direct line between this new-age concept, which made its debut earlier today in Shanghai, and the OG 1959 Buick Electra. Heck, that car would probably have more parts in common with a lunar rover than this new electric Electra … but as Michael Keaton’s Ray Kroc says in The Founder, “I needed the name.”
The new ELECTRA GS is big, bad, and definitely designed to feel like a chest-forward statement of intent. In fact, the official copy says that the concept draws inspiration from the mythical centaur, embodying both raw power and intelligence.
“The ELECTRA GS is more than a concept. It’s a design manifesto,” said Stuart Norris, Chief Design Officer at SAIC-GM and Vice President of GM China Design. “It’s a bold statement that Buick will continue its success in the electric era with sculptural dynamism, cutting-edge technology, and uncompromised sophistication.”
Which, sure – but did I mention it’s big? (It’s so big, you guys).
Return of the big Buick
At 5,300 mm, the concept Buick is well over seventeen feet long, and it seems tall, too – those are 23″ (twenty-three inch) wheels that scale it down a bit, but it’s nearly as big as a Chevy Tahoe/GMC Yukon at 5,334 mm.
No technical specs are provided, indicating that this very much a styling exercise, but one could easily imagine the same high-powered Ultium underpinnings found in a physics-defying GMC Hummer EV buried below the ELECTRA GS’ curves and making it more than quick enough to live up to any hype generated by the GNX version GM is bound to roll out to SEMA in a year or two.
It’s what’s inside that counts
Inside, the big electric skateboard chassis enables a flat, expansive cabin that the company says is “transformed into a bespoke sanctuary.” The car features four individual captain’s chairs wrapped in premium materials and metallic accents to deliver first-class comfort. The driver’s view is uncluttered with simple instruments and a large HUD, while a 16.3-inch ultra-wide display caters to front-seat passengers (the designated DJs on any long road trip) with bunches of connectivity but, presumably, no Apple CarPlay.
Even so, it seems like a forward-looking, high-tech vision that caters more to Chinese than American sensibilities. “In today’s connected world, where design and technology transcend borders, our team is proud to be shaping a global vision from China’s perspective,” said Norris. “The ELECTRA GS is just the beginning.”
Buick has sold more than 10 million vehicles in China since its introduction to the market by SAIC-GM in 1998, and hopes that new concepts like ELECTRA GS will help it continue to succeed despite domestic competition.
SOURCE | IMAGES: GM.
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