An award-winning author and business transformation specialist says business owners looking for a change in fortunes post the UK election, recent budget and imminent US election should focus their attentions far closer to home.
Christian Simpson has enjoyed an illustrious career to date.
He’s revered globally for his coaching expertise, is the Master trainer and tutor to over 40,000,coaches in more than 170 countries, is the creator of an industry-leading award-winning accreditation, is the UK’s leading Coach to business owners and has partnered with some of the biggest names in the personal growth and self-improvement genre, including the late Bob Proctor and the leadership author, John C. Maxwell.
His new book “The Ultimate Entrepreneurial Success Strategy 2.0: How the Top 0.1% Generate Wealth, Prosperity & Freedom” is a challenge to business owners to make a “180-degree shift” in their thinking in relationship to their business, its potential and their future – and within its pages are compelling personal case studies of UK entrepreneurs who can testify to the merits of Simpson’s gauntlet.
Simpson explains, “We see a lot of hope (or indeed despair) when there is “change” at the macro level – elections, leaders, governments etc. That’s because business owners have been trained to look outside of themselves for the answers to life and business success when in reality, the real change has to occur in their thinking.
There is far too much focus placed on results rather than what ultimately drives them – consequently, the vast majority of business owners search for answers to their growth challenges in places they’ll never find them – then wonder why growth is hard to come by.
Optimism at external change – such as a newly elected government for instance – is all very well, but if nothing changes in the habitual way the owner thinks, acts and consequently goes about business, very little – if anything – will change.”
And with the fallout of Rachel Reeves’ budget still being digested, and the US election all but concluded, entrepreneurs on both sides of the Atlantic need to make paradigm shifts in their business perspectives, according to Simpson.
“Bottom line, regardless of what party and ideology is in power, a business will never outgrow the quality of thinking its owner is bringing to it – yet very few business owners focus on improving how they think.
“Unless a business owner is willing to make a 180-degree shift in how he or she approaches business, they end up looking back on a career of underachievement and a life far less lived – and the statistics prove it.
“If truly transformative change and growth is to come to pass in a sustainable way, it can only come from a change in the quality of the business owners’ thinking. This is not a time for more knowledge. It is a time to unlearn the deep-seated, life and business detracting ideas which deny hard working business owners the life and business of their aspirations.”
