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E.l.f. Beauty remains top pick at D.A. Davidson with Black Friday sales putting company on track to beat full-year consensus

Clyde Edgerton by Clyde Edgerton
November 27, 2023
in Markets
E.l.f. Beauty remains top pick at D.A. Davidson with Black Friday sales putting company on track to beat full-year consensus
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E.l.f. Beauty Inc. ELF remains D.A. Davidson’s top pick and could beat consensus estimates for fiscal 2024, after the beauty brand’s point-of-sales tracked at up 43.3% in November from a year ago. That suggests consensus sales growth of about 42% is “reasonable and potentially beatable,” analysts Linda Bolton Weiser and Christina Xue wrote in a note published Monday. At a Target store the analysts visited in upstate New York on Black Friday, E.l.f.’s shelf space had increased to 14 feet, putting it on equal footing with the number two brand, L’Oreal. “ELF had one of the six beauty end-caps at Target, with several $5-$6…

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