Elon Musk’s X, the social-media site formerly known as Twitter, is cutting ad prices in a bid to bring advertisers back to the site, according to the Wall Street Journal late Tuesday. According to emails sent to advertisers viewed by the Journal, X is offering 50% off any new bookings of video ads until July 31, and warning brands that they will lose verified status unless they reach certain spending thresholds. The Tesla Inc.
TSLA,
CEO rebranded the Twitter service as “X” on Monday, after rebranding the parent company X Corp. back in April.
