A year after rebranding from Griffin Property Co, online estate agency Emoov is setting its sights on further growth, with plans to expand its suite of digital tools and improve customer support services.
Under the leadership of Nick Neale, an estate agent with more than 25 years of experience, Emoov has strengthened its presence in the UK market over the past 12 months. The agency has reported growth in major urban centres including London, Manchester, Birmingham, Leeds, Liverpool, and Glasgow.
Positioning itself as a tech-enabled alternative to traditional high-street agents, Emoov combines digital efficiency with personalised support. Its services start at £395 upfront for sales and £59.50 for lettings, appealing to cost-conscious, digitally savvy property owners and landlords.
Founded in 2010 by Russell Quirk with backing from former Dragons’ Den star James Caan, Emoov quickly became one of the UK’s most recognisable online estate agency brands. A 2018 merger with Sarah Beeny’s Tepilo marked a high point, but the company entered administration in 2019.
The brand was revived in 2021 under the ownership of Mashroom, a PropTech platform, and introduced a guaranteed offer service allowing homeowners to sell quickly through an instant buyout scheme. This initiative was supported by a multi-million-pound credit facility arranged with Selina Finance, a UK lender backed by GFC and Picus Capital.
However, the guaranteed offer model failed to gain significant traction. In response, Mashroom opted to offload the Emoov brand to Griffin Property Co.
“We’ve proven that you don’t need outside investors or call centres to build a successful nationwide business,” said Nick Neale, director of Emoov. “By keeping control within the family, we make every decision with our customers in mind.”
The company’s growth has also been supported by the involvement of Neale’s children, who each hold active roles within the business.
Jacob contributes to onboarding and marketing, Jessica oversees customer service, buyer verification, and issuing memorandums of sale, while Sophie manages property administration and sales progression.
“This is a true family company with everyone involved,” Neale added. “Jacob, Jessica, and Sophie each play a vital role in ensuring our clients feel supported at every step. That family ethos is what sets Emoov apart.”
