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Established estate agency franchise changes hands – London Wallet

Mark Helprin by Mark Helprin
February 17, 2026
in Real Estate
Established estate agency franchise changes hands – London Wallet
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Robert Upton and Abbie Greisman

Winkworth’s Crouch End office has been acquired by Abbie Greisman and Robert Upton, who will now run the franchised branch together.

The office is located in the North London suburb, an area known for its residential appeal and high street featuring a concentration of independent shops.

Abbie Greisman has over 20 years’ experience in property, primarily with large corporate agencies. She worked at Savills in residential research before moving into residential sales in Islington.

Robert Upton has more than 30 years’ experience in the property sector. He began as a negotiator in Islington before acquiring and expanding a two-office agency in Greenwich and Blackheath into a three-branch business, which was later sold to King Sturge (now JLL). He also worked as a land buyer, advising on acquisitions and development opportunities.

Greisman and Upton first met while working in estate agency and became business partners after forming a personal partnership eight years ago.

Upton said: “The defining moment for us was realising that, between us, we had strong, well-rounded experience in the property industry. We also had a clear vision for how we would run our own business, and we increasingly felt constrained working for others.

“While we considered going independent, meeting Winkworth showed us the franchise offered the ideal balance – the independence of running our own business, backed by the strength and reputation of an established brand, which would have taken years to build on our own.

“With our combined experience, work ethic and shared vision, we felt confident we could build something successful together, with the flexibility our busy lives require.”

Greisman commented: “Taking over the Crouch End office is a fantastic opportunity for us.  We know the North London market so well, having worked and lived there for many years.  We want to be embedded in the Crouch End community and play a part in it so local people get to know us and our team and trust us on buying, selling, letting and managing their properties.”

 

Dominic Agace, chief executive, Winkworth, added: “We are delighted that Abbie and Robert have joined Winkworth. We are looking to attract other property professionals who have exceptional wide-ranging experience  and are looking to realise their ambitions of building their own successful businesses and reaping the rewards of their success.

“Our strategy is to provide the platform to enable the best talent to be in the top 3 in their market, in all areas we operate across London. We offer excellent opportunities within the franchised network, with unrivalled backing from our head office team who provide regulatory and  professional services support, plus our outstanding digital presence.”





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