Hamptons has launched a new television advertising campaign, marking its return to TV with its third brand advert. The campaign, titled The Right Pair of Shoes, is narrated by actor and comedian Robert Webb, known for his role in the sitcom Peep Show.
Two versions of the advert launched yesterday as part of a wider multi-channel campaign across the company’s 85-branch network. The 20-second adverts were produced by Atomic London and follow themes used in Hamptons’ previous campaigns, focusing on customer journeys in buying and selling property.
Mary Beeton, Executive Head of Sales at Hamptons comments: “Our return to TV marks a confident start to the year. It reflects the momentum we’re seeing across our markets, and reinforces our commitment to staying front of mind with movers.
With renewed activity in the property market, it’s a crucial time to invest in our brand and highlight the essential role our expert agents play in navigating what can at times be a complex and emotional process.”
The campaign includes out-of-home, digital and social advertising showing customers on difficult journeys, such as climbing a mountain, crossing a jungle bridge and skydiving, with Hamptons staff positioned as guides. The imagery is intended to reflect the company’s role in supporting clients through the property process.
Louise Rudaizky, Group Managing Director at Atomic London, added: “This campaign is about uncovering Hamptons’ real superpower – the expertise and reassurance it brings to one of life’s most stressful journeys.
“Hamptons’ newest iteration of ‘It’s a Journey, we’ll get you there’ campaign is designed to build awareness and consideration for Hamptons in a crowded and competitive market place. By reflecting the emotional reality of moving home, we’ve created work that feels honest, human and meaningful to the people going through it.”
Hamptons has placed its television advertising through Sky AdSmart, allowing adverts to be targeted by location and demographic profile.
The campaign is also being supported by out-of-home advertising across commuter locations, including national rail stations, the London Underground and roadside billboards. It is running nationwide, with a greater concentration in London and the South of England.
