Nurtur has announced that its Instant Valuation Tool (IVT) and premium Lead Management dashboard are now available free of charge to estate agents.
The property marketing technology provider’s IVT allows agents to create multiple versions.
“For example, one for Facebook ads, one for QR codes in print, and one for website popups, each tracked individually to reveal the true ROI of different marketing activities or performance differences between branches. This transforms the IVT from a simple valuation tool into a campaign performance engine,” Richard Combellack, chief commercial officer at Nurtur, explained.
Agents can implement the IVT flexibly: as a full-page embed, a dedicated landing page, or a website popup. All hosted pages run over SSL for visitor security, with the option to use a custom domain for a stronger brand presence. The Integration with the premium lead management dashboard allows to track and analyse channels, but also campaign performance.
“Instant Valuation Tools have become an industry standard, which means they should be free,” Combellack continued. “Our IVT isn’t just about lead capture; it’s designed to show agents exactly which campaigns and channels are delivering results. That way, agents can invest smarter in high-impact growth drivers like targeted advertising, advanced websites, nurture journeys, live chat, and AI.”
“Accurate valuations open the door, but accurate tracking drives growth,” Combellack added. “We want every agent to have access to both, without additional cost.”
