Far too many agents are relying on an outdated strategy that has “no chance of selling property in the current climate”, according to Matt Giggs, founder of Giggs and Company.
Giggs, who is also an estate agency mentor, is urging more agents to rely on their database to find people who are active in the market, rather than focus on “factors”, such as property portals, that he says “are out of their control”.
He insists that estate agents will not succeed this year “by relying on Rightmove” amid tougher trading conditions.
“That [property portal leads] is not selling a property anymore, and probably won’t be for quite a number of years”
So, what is the key to selling property in the current market?
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