Ford is sweetening the deal for EV buyers in the UK with free home chargers and more, just as its best-selling car, the Puma, gets an electric upgrade. The new incentives are part of Ford’s push to boost EV sales and gain market share overseas.
Ford is giving free EV chargers to buyers in the UK
The “Ford Power Promise” was initially launched in the US last October. It includes a free Level 2 home charger with any Ford EV purchase, including the Mustang Mach-E and F-150 Lightning.
Ford will also cover the cost of standard installation, along with some other goodies to sweeten the deal, like 24/7 live EV support, roadside assistance, and an 8-year, 100,000-battery warranty.
The American automaker is now extending the offer as it looks to win back market share overseas. On Tuesday, Ford launched the Power Promise in the UK to help make owning an EV easier.
Ford’s promo includes a free wall box home charger (with standard installation), an up to 10,000-mile home energy bonus, and an 8-year and 100,000-mile battery warranty.
Other incentives include a free five-year service plan, free five-year towing assistance, and access to over 33,000 public charging stations across the UK through Ford’s Blue Oval Charge Network.
Saving time and money
The offer is available across Ford’s EV lineup, including the new electric Puma Gen-E. Ford’s electric car lineup in the UK includes the Explorer Electric, Mustang Mach-E, Capri EV, E-Tourneo Custom, E-Tourneo Courier, and the new electric Puma. If you already have a home charger, you can opt for a £500 ($650) cash bonus.
Ford EV buyers will also benefit from its partnership with Octopus Energy, the UK’s largest energy supplier. Using “Intelligent Octopus Go,” you can save up to 70% on energy costs by charging overnight (7p/kWh).
According to Ford, charging the new electric Puma Gen-E can cost as little as £3.23, or less than $5. Ford launched the Puma Gen-E, the EV version of its best-selling car in Europe, starting at just €36,900 ($38,800) in December. In the UK, the Puma Gen-E Select starts at £30,795 ($39,300).
Since launching the program, Ford has extended the offer to Canada. In the US (and Canada), Ford’s Power Promise runs until June 30, 2025.
According to Ford’s research, the 2025 Mustang Mach-E eAWD extended-range battery can save $26 compared to filling up a gas tank. The 2025 Ford F-150 Lightning Lariat could save you up to $55 compared to a similar pickup.
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