Ford is paying dealers up to $22,500 to sell F-150 Lightning models through a new program

Ford dealers just got a significant new incentive to move F-150 Lighting inventory. Through a new pilot program, Ford will pay dealers up to $22,500 for every F-150 Lightning model restocked from a Retail Replenishment Center.

During Capital Markets Day last May, Ford CEO Jim Farley outlined plans to make buying an electric vehicle as easy as possible.

The changes included transparent pricing, a better customer experience, and remote delivery options. To get vehicles into customers’ hands quicker, Ford said it would introduce new Retail Replenishment Centers (RRC) that can deliver EVs in under ten days.

According to a new bulletin (via CarsDirect), Ford will pay dealers up to $22,500 when replenishing F-150 Lightning models from an RRC.

From October 15 through November 15, 2024, Ford’s new incentive gives dealers $1,000 for every 2024 F-150 Lightning that comes from a Replenishment Center.

If a dealer unloads more than nine (max 15), the incentive increases to $1,500. Throughout the month, dealers can earn up to $22,500.

Ford to pay dealers to move F-150 Lightning inventory

Ford’s dealer note said the program is designed to “further test the logistics and efficiencies of RRCs” while boosting engagement.

The incentive applies to all trims except the base F-150 Lightning Pro, which is no longer available for retail sale.

As CarsDirect points out, the program could be good and bad for buyers. Some dealers will want to move F-150 Lightning inventory at lower prices, while others can sell models that don’t have many on the lot.

However, this could mean fewer choices when visiting a dealership. The pilot program likely comes as Ford looks to move older models ahead of the new 2025 F-150 Lightning.

Ford has introduced significant incentives for the electric truck in recent months. The 2024 F-150 Lightning is available with 0% APR for 60 months.

In addition, through its new “Ford Power Promise,” all EV buyers get a free Level 2 home charger, and Ford is covering the cost of installation. The offer includes a $2,000 cash incentive that can be combined with 0% financing.

Are you ready to take advantage of the savings? 2024 models may not last long with 2025MY arrivals around the corner. You can find the best deals on Ford’s F-150 Lightning near you using our link.