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Ford’s new Puma EV just got got a big price cut

Robert Frost by Robert Frost
August 28, 2025
in Industries
Ford’s new Puma EV just got got a big price cut
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The Puma was already the best-selling car in the UK last year. As the first EV to receive the full UK Electric Car Grant, Ford’s new Puma Gen-E is even more affordable than the hybrid model.

Ford’s Puma Gen-E becomes first EV to get full UK grant

Ford has become the first automaker to snag the maximum £3,750 ($5,000) discount from the UK’s recently launched Electric Car Grant program.

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The Puma was Ford’s most popular vehicle in Europe last year and the UK’s top-selling car (EV or gas), but the electric version promises to deliver even more.

With the discount, the Puma EV’s starting price falls to just £26,245 ($35,500), which is even cheaper than the hybrid version. According to Ford, the all-electric Puma Gen-E is now available for only £290 ($390) per month. Ford’s electric van, the E-Tourneo Courier, also qualifies for the full grant.

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There are 28 electric vehicles eligible for the UK’s electric car grant, but the Ford Puma Gen-E and E-Tourneo Courier are the only two set to receive the full £3,750 ($5,000) discount.

Ford-Puma-EV-grant
The electric Ford Puma Gen-E (Source: Ford)

The other 26 electric cars, including the new Nissan Micra EV, Volkswagen ID.3, and Renault 5, are eligible for a £1,500 ($2,000) grant.

Lisa Brankin, Ford UK Chair and Managing Director, said, “We’re proud to be at the forefront of the electric vehicle conversation, and with even more competitive pricing and a comprehensive support package, it’s never been easier to make the switch.”

Ford-Puma-EV-interior
The interior of the Ford Puma Gen-E (Source: Ford)

Ford launched the electric version of its top-seller in December, calling it “our best ever Puma.” The Puma Gen-E delivers up to 233 miles (523 km) range and can charge from 10% to 80% about 23 minutes.

When driving in the city, Ford says the electric crossover has a range of up to 325 miles (523 km). Despite its small size, the Puma EV offers more interior space than many larger SUVs, with a luggage room of up to 574 L. And that’s not including the 43 L frunk.

Ford-Puma-EV-grant
Ford Puma Gen-E (Source: Ford)

On top of the grant, Ford is offering a free home charger (including standard installation) and up to 10,000 miles of free charging through its Ford Power Promise program.

Compared to the Puma EcoBoost Hybrid, Ford said those who opt for the electric version can save as much as £127 ($170) per month.

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