The GV90 will be the largest, most lavish Genesis vehicle to date. After another delay, the flagship electric SUV won’t be arriving in early 2026 as expected.
Why is Genesis delaying the GV90 now?
If you were waiting on that “ultra-luxe” full-size electric SUV, as Genesis calls it, you might have to wait a little longer.
The GV90 was initially scheduled to go into production at Hyundai Motor’s Ulsan Plant in South Korea by the end of last year, with sales kicking off in early 2026.
As part of Hyundai Motor’s product development plan released last May, as reviewed by The Korea Economic Daily, mass production was pushed back until June 2026.
A new report from The Korean Car Blog now claims Genesis is delaying the GV90 until the second half of 2026. The delay is reportedly due to “unresolved technical challenges,” and the recent executive shakeup at Hyundai Motor and Genesis.
In December, former Porsche and BMW exec, Manfred Harrer, was promoted to President and head of R&D at Hyundai Motor Group.
Genesis, on the other hand, appointed Sean Lee as the new Global Head of Genesis. Lee will help write the next chapter at Genesis as it expands into high-performance vehicles with the Magma brand, ultra-luxury flagship SUVs, and several other new segments, including hybrids and extended-range electric vehicles (EREVs).
The GV90 is set to be the brand’s most luxurious vehicle yet, featuring ultra-premium features such as coach doors. It’s also expected to be the first vehicle to feature Hyundai’s new Pleos infotainment system and OS.
Since Hyundai, including Genesis, is determined to become a leader in the shift to software-defined vehicles (SDVs), the latest delay is likely so it gets it right the first time.
The GV90 is also expected to be the first vehicle to debut on Hyundai’s eM platform, set to replace its current E-GMP. Hyundai said the new EV platform will deliver a 50% improvement in range compared to its current models and will offer Level 3 autonomous driving.
Sources suggest that Genesis wants to ensure the GV90 lives up to the hype, even if that means delaying it further.
Other premium features, like the coach doors, may be cut out at launch as Genesis looks to streamline production. After several prototypes were spotted testing with coach doors, they have been absent in recent sightings. We could still see it offered on higher trim levels in the future.
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