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GM surges to become America’s number 2 EV seller as electric SUVs, trucks roll out

Robert Frost by Robert Frost
January 3, 2025
in Industries
GM surges to become America’s number 2 EV seller as electric SUVs, trucks roll out
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Outside of Tesla, GM sold more EVs than any other company in the US in 2024. GM’s EV sales surged 125% in the fourth quarter as new electric models like the Chevy Equinox and Blazer EVs saw strong demand.

GM outpaced rivals with new EVs in 2024

GM sold 43,982 electric vehicles in the US in the final three months of 2024, up 125% from Q4 2023. December was GM’s second straight month with over 15,000 EV sales, making it the second automaker behind Tesla to accomplish this feat.

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New electric models, including the Chevy Equinox EV, were major growth drivers. GM sold another 18,089 electric Equinox models in Q4 for 28,874 in total in 2024.

After deliveries began in just May, GM said the electric Equinox is already among the top five best-selling EVs in the US.

Other vehicles, such as the Cadillac Lyriq and Chevy’s Blazer and Silverado EVs, helped drive higher sales. With another 8,084 Lyriqs sold in Q4, GM sold over 28,400 in total last year. The Chevy Blazer and Silverado EVs are ramping up, with 7,883 and 2,176 units sold in the fourth quarter.

GM-EVs-2024-sales
Chevy Blazer EV (left), Chevy Equinox EV (middle), Chevy Silverado EV (right) (Source: GM)

Even the GMC Hummer EV is seeing more demand. GM sold another 5,091 Hummer EVs (SUV and pickup) in Q4 (+151% YOY) for a total of 13,993 in 2024 (+331%).

GM has several new EVs rolling out, including the Cadillac Escalade IQ and GMC Sierra EV. In Q4, 670 Escalade EVs and another 1,401 Sierra pickups were sold.

GM-EVs-2024-sales
GM US EV sales and market share by quarter in 2024 (Source: GM)

The company said the growth was enough to make GM the second-largest seller of EVs in the US, behind Tesla in the second half of 2024. GM sold 114,432 EVs in 2024, up 50% from 2023. GM’s share of the US EV market nearly doubled throughout 2024, reaching around 12% in the fourth quarter.

Ford reported earlier today that it sold a record 30,176 EVs in the fourth quarter, an increase of 16% from Q4 2023. With 97,865 electric vehicles sold in the US in 2024, Ford fell short of GM, which had over 114,400 EV sales.

GM-EVs-2024-sales
Chevy Blazer EV charging (Source: GM)

GM’s growth comes as EV leader Tesla missed expectations, with 495,570 vehicles delivered in the fourth quarter. Tesla delivered over 1.78 million EVs in total last year, slightly less than the roughly 1.8 million delivered in 2023.

Rory Harvey, GM executive VP and president of global markets, said the sales growth is because “We have something for everyone, no matter what they like to drive.”

And there’s more on the way in 2025. GM will begin delivering two new Cadillac luxury electric SUVs in the first quarter of 2025, the three-row Vistiq and the smaller Optiq.

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