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Goldman Sachs, Wells Fargo lift price targets for Apple heading into iPhone maker’s earnings

Chaim Potok by Chaim Potok
October 21, 2025
in Investing
Goldman Sachs, Wells Fargo lift price targets for Apple heading into iPhone maker’s earnings
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Analysts at Goldman Sachs and Wells Fargo raised their price targets on Apple heading into the iPhone maker’s fiscal fourth-quarter earnings release. Apple is set to report earnings after the bell on Oct. 30. Goldman Sachs, which has a buy rating on Apple, raised its 12-month price target to $279 per share from $266. This revised forecast is approximately 6% higher than Apple’s Monday closing price of $262.24. Analyst Michael Ng expects Apple to post a beat on both the top and bottom lines. Specifically, he believes that Apple will deliver earnings of $1.81 per share on revenue of $103.5 billion, while consensus calls for earnings of $1.77 on revenue of $101.8 billion. Services revenue, a key metric analyzed by Wall Street, should also bode well, he added. “Services revenue growth (+13% yoy) should maintain momentum despite weakening App Store spending trends (+10% v. F3Q25 +13% yoy) on continued DD% momentum across iCloud+, TAC, AppleCare+, Apple Pay, and other subscription services,” he said. AAPL YTD mountain AAPL YTD chart The analyst also expects strong performance for Apple heading into next year. “Into F2026, we expect continued strength in iPhone demand, supported by both U.S. carrier competition and continued form factor changes with the expected launch of the iPhone 18 foldable,” Ng wrote. Wells Fargo analyst Aaron Rakers, who has an overweight rating on Apple, increased his price target to $290 from $240, signaling a gain of 10.6%. He expects earnings of $1.79 per share on revenue of $102.4 billion. Rakers noted that all focus will be on Apple’s potential artificial intelligence roadmap as investors debate if the iPhone maker has lagged its rivals in the field. However, the analyst is bullish that the company could ultimately capitalize on the AI thesis. “Given Apple’s strong ecosystem and its famous intuitive design language, we think it is well positioned to seamlessly integrate more powerful and personalized AI features across its devices — i.e. helping bring AI to the masses,” he said. “Apple has continued to add numerous small AI features within the 2026 OS releases, which officially launched in Sept. — e.g., live translation, visual intelligence, messages/call features.” Rakers added that he also expects Apple’s latest results to reaffirm investor confidence that the company is able to sustain double-digit services growth going forward. Shares of the “Magnificent Seven” tech behemoth have climbed 5% in 2025. ( Learn the best 2026 strategies from inside the NYSE with Josh Brown and others at CNBC PRO Live. Tickets and info here . )



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