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Google lied about ad metrics: report

Clyde Edgerton by Clyde Edgerton
June 27, 2023
in Markets
Google lied about ad metrics: report
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Google violated its standards about 80% of the time when placing video ads on third-party websites, according to new research reported by The Wall Street Journal on Tuesday. Google’s YouTube runs ads on its own site and app, but the company also brokers the placement of video ads on other sites across the web through a program called Google Video Partners, based on research from Adalytics, a firm that helps brands analyze where their ads appear online. The firm shared its results with the Journal. Google was not immediately available for comment.



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