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Greenlane sweetens electric truck purchases with charging perks

Robert Frost by Robert Frost
September 23, 2025
in Industries
Greenlane sweetens electric truck purchases with charging perks
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Photo: Greenlane

Greenlane, which provides public charging infrastructure for electric trucks, just rolled out a new dealer program called “Charge On Us,” which offers $500 in charging credits and six months of free Greenlane Edge subscription access with every qualifying electric truck purchase. The offer applies across light-, medium-, and heavy-duty models. Velocity Truck Centers, one of North America’s largest commercial truck dealers with 65 locations across the US, is the first partner to sign on.

Scott Zeppenfeldt, COO of Velocity, said charging is the biggest unknown for customers considering the switch. “Where to charge, how to support it, and how to pay for it all” often stops fleets from moving forward, he explained. “Greenlane’s ‘Charge On Us’ program removes those hurdles by letting our customers rely on public infrastructure instead of investing time and money in their own charging setup. We’re excited to run pilot programs out of their flagship Colton facility and utilize other sites on their network. This gives us a real-world proving ground to show customers how straightforward electric can be when the charging piece is handled.”

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For dealers, the program comes with sales support, marketing resources, and customer service, plus access to Greenlane’s growing public charging network. Dealers also get subscriptions to the network, which makes it easier to run pilots at Greenlane facilities and test the experience with customers. The Greenlane Edge subscription unlocks discounted charging rates, advanced reservation tools, and billing software that can lower the total cost of ownership and streamline freight operations. Fleets also gain access to real-time charging data, route planning support, and consolidated billing.

“As more heavy-duty fleets shift to electric, we need to address the real concerns holding them back: where to charge, cost, and how to deploy charging infrastructure day one,” said Patrick Macdonald-King, CEO of Greenlane. “Our program tackles these issues by providing immediate charging credits, access to high-speed chargers, and our technology ecosystem that delivers a seamless charging solution. Partnering with Velocity helps us scale that impact and make electrification easier for more companies by lowering the cost of entry and complexity of procuring power and deploying infrastructure.”

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Greenlane opened its flagship charging center in Colton, California, in April. The site features over 40 high-speed chargers, including 12 pull-through and 29 bobtail lanes built for medium- and heavy-duty EVs. It also offers driver-friendly amenities like restrooms, wifi, carports, and 24/7 security, plus extras such as office space and parking. The Colton facility sits at the junction of I-215 and I-10 and anchors Greenlane’s I-15 charging corridor linking Los Angeles and Las Vegas. It’s also part of the I-10 corridor, with new sites on the way in Blythe, California, and Greater Phoenix.

Read more: Greenlane launches a second long-haul EV truck corridor pilot


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