HMV have opened their doors for the first time in Oxford Street after four years since the flagship store closed.
Retail bosses said this is a “great moment” in HMV’s recovery since the first store opened their doors in 1921.
Owner Doug Putman said he hopes the store can have “crowds which will shut down the street” again.
Putman told PA, “It is a pretty great moment for us, coming back here after four years away.
“When we bought the business, we couldn’t keep the site because the rates bill and rent just didn’t make any financial sense.
“Getting another location in London was an immediate priority and as it became more obvious that the rent and rate situation here had improved and the landlord was open to discussions, we just felt it would be the right move to come back to somewhere with such history to us.”
He added, “We think our return shows the positive direction things are going in here.
“It is all about balance.
“There is no problem having the odd candy store here but people don’t need tens of them, but also want to see an HMV or a Waterstones.”