Your online presence is more than a digital business card; it’s your gateway to opportunities. As a senior brand strategist and founder of the brand agency Amplify, Joe Gannon helps entrepreneurs and creators control their narratives and rise as authorities on LinkedIn.
Joe’s journey began in the social media trenches at the University of Cambridge. While managing the university’s channels, he noticed something unusual: LinkedIn’s engagement outperformed every other platform. This insight sparked his fascination with the professional network’s potential. By 2019, Joe was one of the earliest adopters of LinkedIn video, experimenting long before it became common practice. A chance meeting with productivity creator Ali Abdaal over a cheeky Nando’s became a multi-year collaboration. Joe scaled Abdaal’s following from 20,000 to over 800,000 and laid the groundwork for what would become his agency.
From freelancer to founder
The turning point came during the pandemic. After losing his job at a video production company, as in-person shoots couldn’t happen, Joe saw a gap. Founders and creators were brimming with expertise but had no time to create content consistently. So he started his company in his parents’ front room, building systems late at night while others scoured the job market for any work they could find. What started as a side hustle soon grew into a thriving agency helping high-profile clients build credibility through content.
The strategy behind influence
What sets Joe apart is his focus on systems, not just theory. He built scalable frameworks that remove the guesswork. His StrateTree™ model, a client favourite, helps distill a person’s brand identity and content pillars. It’s now available to the public through his Personal Brand GPT, a free AI tool Joe and his team created to help anyone struggling with what to post online.
This is the cornerstone of his philosophy: clarity, consistency, and creativity. With a deep understanding of audience psychology and platform-specific storytelling, Joe helps clients turn scattered ideas into content that stops the scroll and builds trust.
Why LinkedIn still matters
Many underestimate the platform, but Joe believes LinkedIn is still early in its potential. “It’s never been easier to create content, but it’s only quality content that creates results,” he says. That’s why his agency doesn’t just produce posts. They develop content systems that adapt to trends, reflect the founder’s voice, and are built to grow over time.
Through this approach, Joe has helped creators grow followings that have led to book deals, brand partnerships, and keynote speaking opportunities. For those ready to take action independently, he offers daily advice on LinkedIn, publishes a weekly newsletter called Creator’s Compass, and has a YouTube workshop on how to use his free AI tool to master content creation.
Real moments, real impact
That spontaneous dinner invitation from Ali Abdaal remains one of Joe’s favourite memories. It reminds him that everything starts with showing up. Whether you’re a seasoned founder or just starting, the opportunity to build your personal brand is right in front of you.
And with the right content strategy for founders, that brand becomes a magnet for opportunity.
Looking ahead
Joe’s vision for his agency is clear: to become the go-to company for thought leadership marketing. But he also wants to make personal branding accessible to everyone who is serious about growth. From free tools to hands-on client work, Joe is committed to giving people the clarity and systems they need to build their brand confidently.
Becoming an authority in your industry doesn’t come from talent alone. It comes from showing up, with the right strategy, over and over again.
