While many automakers are raising EV prices, Hyundai continues to find ways for you to save. Hyundai is cutting vehicle prices, including on its top-selling SUVs and new electric models like the IONIQ 5 and IONIQ 9.
Hyundai cuts EV and SUV prices in the US
Hyundai promised to maintain vehicle prices in the US, including those of EV models, through its Customer Assurance program.
Launched in April, Hyundai said it would not raise MSRP prices during the protection period. Although the window was scheduled to end on June 2, the Korean automaker has been one of the few to resist price hikes in the US.
It’s actually cutting prices further. Hyundai Motor, including Kia and Genesis, launched an aggressive sales promo, offering 0% interest for 60 months on top-selling SUVs like the Santa Fe and Palisade.
The discounts apply to new Hyundai EV models, including the 2025 IONIQ 5 and the 2026 IONIQ 9, its first three-row electric SUV. Hyundai is also offering buyers the option to defer payments for up to 90 days this summer.
Hyundai has been one of the few carmakers in the US that has maintained or even lowered EV prices. Ford, Toyota, Stellantis, and BMW are some of the few to announce price hikes over the past few months.
The higher prices are in response to the Trump Administration’s 25% tariff on auto imports, which went into effect in April.
According to analysts (via The Korean Economic Daily), Hyundai is pursuing a larger market share, rather than prioritizing profits.
Hyundai is offering up to $3,500 off with discounts across 19 vehicles, while Kia is offering up to $1,000 off select models.
The company introduced its new Hyundai Rewards program on Wednesday, offering even more discounts on new vehicles and features.
On electric vehicles, Hyundai and Kia are offering much more. After slashing lease prices again this month, the 2025 Hyundai IONIQ 5 is now listed at just $179 per month. That’s even cheaper than most gas-powered vehicles.
The 2026 IONIQ 9, Hyundai’s first three-row electric SUV, can be leased for as low as $419 per month. Although the deals were set to end last month, Hyundai extended them until September 2, 2025.
Hyundai is throwing in a free ChargePoint Level 2 home charger with the purchase or lease of a new 2025 IONIQ 5 or 2026 IONIQ 9.
| 2025 Hyundai IONIQ 5 Trim | EV Powertrain | Driving Range (miles) | Starting Price* | Monthly lease price July 2025 |
| IONIQ 5 SE RWD Standard Range | 168-horsepower rear motor | 245 | $42,500 | $179 |
| IONIQ 5 SE RWD | 225-horsepower rear motor | 318 | $46,550 | $199 |
| IONIQ 5 SEL RWD | 225-horsepower rear motor | 318 | $49,500 | $209 |
| IONIQ 5 Limited RWD | 225-horsepower rear motor | 318 | $54,200 | $309 |
| IONIQ 5 SE Dual Motor AWD | 320-horsepower dual motor | 290 | $50,050 | $249 |
| IONIQ 5 SEL Dual Motor AWD | 320-horsepower dual motor | 290 | $53,000 | $259 |
| IONIQ 5 XRT Dual Motor AWD | 320 horsepower dual motor | 259 | $55,400 | $359 |
| IONIQ 5 Limited Dual Motor AWD | 320-horsepower dual motor | 269 | $58,100 | $299 |
Since both vehicles are made at Hyundai’s new EV plant in Georgia, they still qualify for the $7,500 tax credit. However, it’s set to expire at the end of September.
Hyundai and Kia’s market share reached 11% in the first half of the year, up slightly from 10.5% in 2024, but it’s facing more competition, especially in the EV market.
Looking to snag the savings while they’re still available? We can help you get started. You can use our links below to find deals on Hyundai and Kia’s electric vehicles in your area.
FTC: We use income earning auto affiliate links. More.
