LONDON WALLET
  • Home
  • Investing
  • Business Finance
  • Markets
  • Industries
  • Opinion
  • UK
  • Real Estate
  • Crypto
No Result
View All Result
LONDON WALLET
  • Home
  • Investing
  • Business Finance
  • Markets
  • Industries
  • Opinion
  • UK
  • Real Estate
  • Crypto
No Result
View All Result
LondonWallet
No Result
View All Result

In an affordability crunch, Gen Z adults are leaning on their parents for financial help

Tom Robbins by Tom Robbins
January 23, 2026
in Investing
In an affordability crunch, Gen Z adults are leaning on their parents for financial help
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter


By some measures, Generation Z is the hardest hit by the affordability crisis.

Even though young adults are more likely to have a college degree and work full time compared with their parents at this age, that combo also comes larger student loan balances, which have proved to be a significant obstacle for those starting out.

At the same time, prices for goods and services continue to rise and wages just haven’t kept up with those soaring everyday expenses. Between 2017 and 2025, median weekly earnings grew by 38%, while rents increased by 50%, according to a new analysis by the Urban Institute.

Americans across the board struggle with higher costs, but nearly half, or 49%, of adults ages 18 to 29 have delayed or skipped medical care — more than any other age group, according to a study by the Century Foundation. In addition, this cohort is also more likely to skip a meal due to financial constraints or tap their into savings to make ends meet.

More from Financial Advisor Playbook:

Here’s a look at other stories affecting the financial advisor business.

A City College of New York graduate takes a selfie during the school’s commencement ceremony.

Mike Segar | Reuters

Largely because of economic pressures, fewer young adults make it on their own.

These days, about half of parents — a record high — are pitching in to help, several other studies show, including paying essential monthly expenses, such as food, utilities and rent.

The share of young adults living at home peaked during the pandemic, then fell and has been creeping back up, according to data from the U.S. Census Bureau. Roughly 1 in 3 adults ages 18 to 34 in the U.S. live with a parent, 2025 Census data shows, up slightly from the year before.

The ‘dependency loop’

After years of stock market gains, more parents may be in a position to financial help support their grown children, according to Edward Long, a principal at Avity Investment Management in Greenwich, Connecticut, which is ranked No. 75 on this year’s CNBC Financial Advisor 100 list.

However, “it could also create a dependency loop” for children who become reliant on those funds, he said. “That is something we talk to our clients about,” he added. “In a lot of situations, the recipients of rather large gifts are dependent on it — it creates an expectation and dependency.”

And still, many more parents may not have the financial wherewithal to support their children into their 30s, particularly “for a couple in retirement on a fixed income,” Long added.

Ariel Skelley | Digitalvision | Getty Images

Another Ameriprise Financial study, which surveyed more than 3,000 parents last year, found that 98% said they would let their children live with them after they turn 21 years old — but the financial support doesn’t stop there.

Beyond providing shelter, parents are funding their kids well into adulthood, Ameriprise also found.

Roughly 63% of parents are covering ongoing expenses like phone bills for children over the age of 21. Nearly half, or 45%, are paying for their adult children’s health insurance costs until the age of 26, or the legal age limit, and 33% are contributing to their children’s education beyond college, including graduate school.

“Parents are watching their adult children navigate the evolving economic realities of the post-pandemic era, and it’s understandable that they want to step in and help their children establish a solid financial foundation,” Deana Healy, vice president of financial planning and advice at Ameriprise, said in a statement.

According to the research, 65% of parents believed they would still have enough money to retire comfortably, yet 36% worried that supporting adult children financially could impact their plans.

“Parents should be mindful of how the choices they’re making to support adult children today and into the future impact their own goals, particularly for retirement,” Healy said.

Avity’s Long recommends incorporating that support into a comprehensive financial plan. “We advise our clients to make gifts to their children through the gift tax exclusion,” he said. “That enables someone to receive money and also provides a nice estate-planning angle for the parents.” In 2026, the annual exclusion for gifts is $19,000.

Disclosure: CNBC receives no compensation from placing financial advisory firms on our Financial Advisor 100 list. Additionally, a firm or an advisor’s appearance on our ranking does not constitute an individual endorsement by CNBC of any firm or advisor.

Subscribe to CNBC on YouTube.



Source link

You might also like

Apple gets price target boost from JPMorgan ahead of earnings thanks to strong iPhone demand

Trump accounts get supercharged by employer matches — some companies offer up to $1,000

The top 10 analysts of 2025, as measured by TipRanks

Share30Tweet19
Previous Post

Gold Can Hit Up to $23,000 in Eight Years as Bitcoin Stalls

Next Post

There’s a new idea of alpha in the market that big fund managers are pursuing

Tom Robbins

Tom Robbins

Recommended For You

Apple gets price target boost from JPMorgan ahead of earnings thanks to strong iPhone demand
Investing

Apple gets price target boost from JPMorgan ahead of earnings thanks to strong iPhone demand

January 26, 2026
Trump accounts get supercharged by employer matches — some companies offer up to ,000
Investing

Trump accounts get supercharged by employer matches — some companies offer up to $1,000

January 25, 2026
The top 10 analysts of 2025, as measured by TipRanks
Investing

The top 10 analysts of 2025, as measured by TipRanks

January 25, 2026
JPMorgan’s top short ideas for 2026
Investing

JPMorgan’s top short ideas for 2026

January 25, 2026
Next Post
There’s a new idea of alpha in the market that big fund managers are pursuing

There's a new idea of alpha in the market that big fund managers are pursuing

Related News

What is Metcalfe’s Law, and why does it matter?

What is Metcalfe’s Law, and why does it matter?

August 2, 2023
SOL rebounds alongside wider crypto market bounce: Is 0 possible?

SOL rebounds alongside wider crypto market bounce: Is $160 possible?

November 25, 2025
Comings & Goings – London Wallet

Comings & Goings – London Wallet

April 9, 2024

Browse by Category

  • Business Finance
  • Crypto
  • Industries
  • Investing
  • jutawantoto
  • Markets
  • Opinion
  • Real Estate
  • UK

London Wallet

Read latest news about finance, business and investing

  • Contact
  • Privacy Policy
  • Terms & Conditions

© 2025 London Wallet - All Rights Reserved!

No Result
View All Result
  • Checkout
  • Contact
  • Home
  • Login/Register
  • My account
  • Privacy Policy
  • Terms and Conditions

© 2025 London Wallet - All Rights Reserved!

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?