Purplebricks is now the UK’s most popular estate agency. At least that is what the online estate agency claims, as part of its latest marketing literature.
Purplebricks says that it is growing in popularity because it makes the process of buying and selling homes ‘cheaper, less stressful and more transparent’ than other estate agencies.
The online estate agency insists that it is completely transparent about all its claims. Some of them come from internal data, and the rest – comparing them to the rest of the industry – has been substantiated by TwentyEA; their data has been used to support the firm’s claim that Purplebricks is the UK’s most popular estate agency.
“The claim is based on the fact that Purplebricks listed more homes in Great Britain than any other estate agent brand throughout 2023, with 21.945 new instructions in 2023 to date,” a Purplebricks spokesperson told EYE.
“Purplebricks has more five star TrustPilot reviews than any other estate agent, with 80,081 reviews. Nine out of ten customers would recommend Purplebricks according to NPS data collected from customers between August 2023 and November 2023,” the spokesperson added.
Purplebricks has shared this table, which displays a list of the volume of new instructions for 2023 by each estate agency brand in the UK, to substantiate their claim. The instruction dates are based on whole of the market data from TwentyEA. The data in the table is for new instruction dates from the beginning of 2023 to 22 November 2023.
In additional, Purplebricks states:
+ We’re the largest UK estate agent
+ We’ve sold over £73.5bn worth of properties
+ We’ve sold over 303,000 homes
+ We have hundreds of estate agents across the country, with many years of local knowledge
+ More 5* Trustpilot reviews than any other estate agent
+ 9 out of 10 customers recommend
+ Sell your home for free
So is Purplebricks really the UK’s most popular estate agency? We will leave it for you to decide.
