When is Black Friday 2024?
Every year, Black Friday takes place the day after Thanksgiving. This year, Thanksgiving 2024 took place on November 28, which means that Black Friday fell on November 29.
When does Black Friday end?
Bargain hunters rejoice, for Black Friday is no longer a 24-hour-only event. It normally stretches over the entire Thanksgiving weekend, right up until the highly anticipated sister to Black Friday known as Cyber Monday on December 2.
Why is it called Black Friday?
There are many theories for this. Here’s one: Before Excel spreadsheets existed, accountants would update financial data manually in ledgers. Red ink was used for a negative balance, and black ink for a positive one. Black Friday helps businesses across the globe to push their profit margins right back up ‘into the black’, hence the well-known moniker for the post-Thanksgiving sale.
Why you can trust ES Best’s Black Friday coverage
When it comes to bargains at top department stores like Currys, Argos and John Lewis – we’ve battled the never-ending pages of categories for you. It’s an endeavour that we’ve been perfecting for a fair few Black Fridays now, making us experts at spotting the best possible deals and popping them into easy-to-navigate guides.
Fret not, for we’re not about listing every bargain imaginable. We’re selective in our offering, which means we’ll only alert you to the best possible deals on truly coveted items. From our individual deal round-ups to the Live Blog that we run all weekend long, you won’t out on any exclusive offers with us by your side.







