Snapper, dreamed up by Saatchi and Saatchi and brought into being by creative collective Megaforce, isn’t a surrogate dad. But he is a larky, expressive presence, decked out in Yuletide red and green, and easily converted into merch, from plush toys to children’s books. There’ll be a 15-foot Snapper outside John Lewis on Oxford Street from today, and another at Kew Gardens outside the Carnivorous Plant House. Apart from the two-minute origin story of the main ad, Snapper will appear in various comic shorts featuring products from John Lewis’s suppliers.
