Kia’s first electric sedan is off to a slow start. Despite selling just 831 EV4 models in its first sales month, Kia expects things to pick up quickly from here.
Kia EV4 disappoints in its first sales month
The EV4 is not your typical four-door sedan. Kia calls it “an entirely new type of EV sedan” with its updated “Opposites United” design.
It almost resembles the K4, but the electric model features a distinct style with Kia’s Tiger Face front end with vertical headlights and its signature Star Map lighting. The low nose, wide wheel arches, and a fastback silhouette add to the sporty design.
Although Kia claimed it would “set a new standard for electric sedans” after launching it in Korea earlier this year, the EV4 is off to a rocky start.
Kia sold just 831 EV4 models in its first sales month, fewer than the EV3 (1,866), EV6 (1,910), and (1,334). It’s also far off the company’s target of selling 25,000 units annually. According to local reports, delivery delays and subsidy issues led to “limited deliveries.”
Kia expects sales to rebound quickly as it ramps up output and government subsidies resume. In Korea, the entry-level EV4 Air starts at 41.92 million won ($30,000). It’s available with two battery options, 58.3 kWh or 81.4 kWh.
The standard (58.3 kWh) battery is rated for a range of up to 237 miles (382 km) in Korea, while the extended-range (81.4 kWh) battery offers a range of 331 miles (533 km), the highest of any Hyundai Motor EV.
| Trim | Starting Price |
| Kia EV4 Standard Air | 41.92 million won ($28,900) |
| Kia EV4 Standard Earth | 46.69 million won ($32,000) |
| Kia EV4 Standard GT-Line | 47.83 million won ($32,900) |
| Kia EV4 Long Range Air | 46.29 million won ($31,800) |
| Kia EV4 Long Range Earth | 51.04 million won ($35,000) |
| Kia EV4 Long Range GT-Line | 51.04 million won ($35,900) |
Kia credits the EV4’s aerodynamic design for its long-range capabilities, boasting an ultra-low drag coefficient of just 0.23.
Using a 350 kW charger, the long-range EV4 can charge from 10% to 80% in around 31 minutes. The standard model will take about 29 minutes.
The interior features a minimalist setup with Kia’s new ccNC infotainment system at the center. The setup includes dual 12.3″ driver display and navigation screens in addition to a 5″ climate control screen.
Later this year, Kia will launch the EV4 in Europe, followed by the US in early 2026. Although prices will be revealed closer to launch, it’s expected to start at around $35,000 to $40,000.
In the US, the electric sedan will be offered with the same 58.3 kWh and 81.4 kWh battery packs, which Kia estimates will provide up to 235 miles and 330 miles of range, respectively. It will also come with a built-in NACS port for charging at Tesla Superchargers. We got a closer look at the US-spec model this week after it was spotted driving in public during final testing.
Kia previously said it aimed to sell 165,000 EV4 models annually, including 80,000 in Europe, 50,000 in the US, and 25,000 in Korea.
Source: Yukapost, Hyundai Motor Group
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