Extended-range EVs are having their moment. And now Lotus is abandoning its strategy to become an all-electric brand by 2028 and shifting over to extended-range plug-in hybrid models starting in 2026. Here’s why.
Extended-range EVs, or EREVs, have become a siren call to automakers struggling to reach buyers with pure electric vehicles, serving as a sort of middle ground between kind of an electric car but also a plug-in hybrid, helping to break through to drivers still worried about getting stranded with no charge. So that, too, is where Lotus is going, with the Geely-owned UK brand saying that rolling out extended-range hybrids globally will help it reach its 2026 target of 30,000 sales. It’s a major departure from their earlier vision.
Lotus, has been mixing in some “lifestyle” EVs, including an SUV, to its sports-car lineup, but has struggled to meet its volume targets, Automotive News Europe reports. The problem Lotus says is that luxury buyers are reluctant to go full-electric.
Lotus says it sold 7,617 cars through September, including the Eletre SUV and Emeya large sedan, both all-electric vehicles – as well as it Emira sports car, once said to be the brand’s last ICE model.
Lotus also sells a full-electric hypercar, the Eveya.
But the company’s target of 12,000 sales this year is “definitely challenging,” Lotus CEO Feng Qingfeng said on the company’s third-quarter earnings call last week.
At the Guangzhou Motor Show in China, he said: “Luxury car engines are already very powerful, and the driving experience is quite similar, with eight-cylinder and 12-cylinder engines performing well,” according to the report.
Shifting to hybrids, the company hopes, will be the solution, with the brand eyeing the production of a “Super Hybrid” technology with ultra-fast plug-in charging. The electric motor will paired with a turbocharged combustion engine to extend the overall range to 680 miles (1,094 km).
Of course, an interesting motivator, too, is that hybrids are not affected by tariffs by the European Union on BEVs imported from China, with both the Eletre and Emeya built in China. In Europe, Geely’s BEVs are subject to a 28.8% duty under new EU tariff regulations, designed to counter what has been deemed as unfair government subsidies from China to its automakers.
Porsche has also announced that it will keep building ICE models across its model range to “meet customer demand,” shifting away from its all-electric plans.
Photos: courtesy of Lotus
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