With Tesla owners looking for another option, one EV brand is taking advantage. Lucid Motors (LCID) CEO said the company is seeing a “dramatic uptick” in orders from Tesla drivers. Over the past two months, 50% of orders were from former Tesla owners.
Lucid orders rise from former Tesla owners
It’s no secret by now that Tesla’s CEO Elon Musk has caused an uproar. Not just among owners but in the general EV community. Bullets have been shot into Tesla stores, people are vandalizing and burning Tesla vehicles, and these are just a few examples.
Musk’s antics are now driving Tesla owners to look for other EV brands. At least one rival is seeing significantly more owners looking to trade in.
After showing off the brand’s first electric SUV, Lucid Motors’ interim CEO Marc Winteroff told Fox Business that the company has seen a “dramatic uptick over the past two months” in orders from former Tesla drivers.
Tesla owners have “always been a source” for Lucid as another EV brand. However, more and more Tesla drivers have been looking to make the switch over the past few months.
Right now, “50% of all of the orders we have are from former Tesla owners,” according to Lucid’s CEO. When asked why owners are ditching their Teslas, Winteroff simply said, “It’s what you mentioned,” referring to the “negative feeling about Elon” and the lack of new vehicles (outside of the Cybertruck). Many are “looking for an option to not continue having a Tesla,” Winteroff added.
The comments come as Lucid ramps up deliveries of its first electric SUV, the Graivty. Winteroff said during the “celestial arrival” of the Gravity last week in NYC that deliveries will resume by the end of April.
Lucid’s Gravity SUV is available in the Grand Touring trim, starting at $94,900. Later this year, Lucid will launch the Gravity Touring starting at $79,900.
Winteroff also spoke about the impact of Trump’s recent tariff hikes, explaining that Lucid’s vehicles are fully assembled in Arizona. Lucid builds everything from the battery modules and packs to the e-motors in the US.
Electrek’s Take
Elon Musk is hurting the Tesla brand, and it’s becoming evident. Lucid is just one example of a rival company that is seeing more Tesla drivers looking to ditch the brand.
According to a recent YouGov and Yahoo News poll, 67% of Americans would no longer consider buying or leasing a Tesla vehicle.
Most blamed Elon Musk as the reason. Of those who would not consider a Tesla, 37% said it was fully or partly the reason, while another 20% said it was the whole reason. The survey revealed that Americans’ view on Musk is turning negative, with 55% saying they had an unfavorable opinion of Tesla’s CEO.
With Tesla’s first quarter deliveries due out this week, we will likely see more of the damaging impacts as analysts expect what could be its worst performance in two years.
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