The estate agency industry is currently working through the largest sales pipeline for more than four years, new analysis has revealed.
There are 394,000 sales agreed proceeding to completion with a total sales value of just over £100bn. This represents over £1bn in commission value to agents. The sales pipeline is the largest since May 2021 (£105bn) and the highest level in September for over six years, according to Zoopla, which carried out the study.
A record high number of homes for sale over the last year has brought more sellers and buyers into the market, a trend supported by greater stability in mortgage rates. Earlier in 2025 banks adapted their lending rules which delivered all buyers using a mortgage a 20% increase in borrowing capacity.
This has supported demand from first time buyers as well as homeowners planning their next move, with many delaying moving decisions during the period of higher mortgage rates in 2022 and early 2023. The value of the sales pipeline today is 48% higher than in September 2023, boosting agent revenues from the sales market.
The total number of homes for sale remains high, averaging 36 homes per agency branch which has boosted choice for home buyers.
“Market confidence has rebounded, and this is a great opportunity for agents to re-engage with vendors who may have gone quiet but could now have renewed motivation to sell,” said Rich Hayes, chief operating officer at Zoopla.
