Merida is taking aim at the more budget-conscious end of the electric mountain bike market with the launch of its new ETMO range, described as the brand’s most price-focused Bosch-powered electric mountain bikes yet.
Of course for big eMTB names like Merida, the idea of “affordable” becomes something of a relative term.
The new MERIDA ETMO lineup borrows inspiration from the company’s longer-travel, hard-hitting eONE-EIGHTY platform, but repackages it into a more versatile and more affordable format. Travel comes in either 140 mm or 160 mm depending on spec, paired with mixed wheel sizes for a playful yet capable ride across varied terrain.
Power comes from well-proven Bosch mid-drive systems, with buyers able to choose between the higher-end CX motor or the more value-oriented PX unit. Battery options include 540, 600, or 800 Wh internal packs, giving riders flexibility based on range needs and budget.
The ETMO range is rather wide and consists of eight models. The entry-level ETMO 400 starts at £3,650 or €4,380 and pairs a Bosch PX drive unit with a 540 Wh battery and X-Fusion suspension at 140 mm of travel. At the top of the lineup, the ETMO 800 comes in at £5,250 or €6,300, featuring Bosch’s CX motor, a larger 800 Wh battery, and 160 mm of Marzocchi suspension, including a 38 mm Bomber Z fork.
Again, these prices may seem high if you’re used to direct-to-consumer pricing, but in the world of premium electric mountain bikes that can creep towards five-figure pricing, these numbers certainly do leave a bit more cash on the table.
Merida says affordability wasn’t achieved by cutting corners on durability. Instead, it points to manufacturing efficiencies. For example, the motor mounting bracket and downtube have been redesigned as a single cast piece instead of two welded components. This reduces fabrication steps while improving alignment and stiffness. The same philosophy carries over to the seat tube and upper pivot area, which is now cast as one piece and then machined to size, eliminating additional welding and alignment work.
Geometry follows Merida’s AGILOMETER sizing concept, allowing riders to choose reach and handling characteristics independent of traditional size labels. Merida has also kept maintenance straightforward by avoiding proprietary standards. The bikes use SRAM’s UDH mech hanger, standard Boost axle spacing, and conventional headsets. Short 160 mm crank arms across all sizes aim to improve ground clearance and reduce pedal strikes on technical climbs.
With established Bosch systems, thoughtful geometry, and prices that undercut many premium e-MTBs, the ETMO range suggests Merida wants to attract a growing group of riders seeking serious trail capability without stepping into the highest price tiers of the electric mountain bike market.
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