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Morgan Stanley upgrades this outperforming energy drink stock, calls for a 20% gain ahead

Chaim Potok by Chaim Potok
September 30, 2025
in Investing
Morgan Stanley upgrades this outperforming energy drink stock, calls for a 20% gain ahead
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Celsius is likely to see more upside as its original and acquired beverage lines gain traction across markets, according to Morgan Stanley. The investment bank upgraded Celsius to overweight from equal weight. It raised its price target to $70 from $61 per share, implying 23% upside from Monday’s close. “We see another leg up in CELH driven by a greater than expected reacceleration in topline growth with Alani’s transition to PEP and improving Celsius growth,” analyst Eric Serotta said Tuesday in a note to clients. CELH YTD mountain Celsius year to date Serotta noted that the energy drink company’s original product line has returned to growth, despite a sharp slowdown last year. “We expect further improvement with much easier comparisons from Dec-June,” he said. While its Alani Nu line, acquired earlier this year for nearly $2 billion, is seeing slower sales compared to its “outsized” second-quarter results, those sales are poised to accelerate ahead of its move to the PEP system, he said. Both beverage lines are also likely to see additional demand over the coming months due to rival energy drink company Monster Beverage’s pricing increases, according to Morgan Stanley. The upgrade puts Morgan Stanley in line with those of most analysts covering Celsius. Of the 23 Wall Street shops that cover it, 17 have a buy or strong buy rating on the stock, per LSEG. Celsius shares were trading nearly 5% higher in the premarket session on Tuesday. The stock has rallied 116% in the year to date. ( Learn the best 2026 strategies from inside the NYSE with Josh Brown and others at CNBC PRO Live. Tickets and info here . )



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